Sonos Launches New OS and Ultra Products with Major Upgrades
Sonos, the audio technology company, has launched three new products: the Sonos 27 operating system, the Sonos Beam Ultra soundbar, and the Sonos Ace Ultra headphones. The Sonos Ace Ultra is the company's second-generation over-ear wireless headphones, following the original Sonos Ace released approximately two years prior. The Sonos Beam Ultra is a compact soundbar capable of true 7.1.2 Dolby Atmos. The Sonos 27 OS is the company's updated operating system and app featuring AI-powered voice assistance. These products address the need for improved audio performance, longer battery life, and AI-integrated home audio control.
Key Facts
| Attribute | Value |
|---|---|
| Product names | Sonos 27 OS, Sonos Beam Ultra, Sonos Ace Ultra |
| Sonos Ace Ultra price (Malaysia) | RM2,299 |
| Sonos Beam Ultra price (Malaysia) | RM4,199 |
| Sonos Ace Ultra battery life (ANC on) | 35 hours |
| Sonos Ace Ultra colorways | Black, White, Agave, Sand |
| Sonos Ace Ultra ANC improvement | 2x the ANC performance of the original Sonos Ace |
| Sonos Ace Ultra EQ bands | 8-band EQ |
| Sonos Beam Ultra drivers | 9 custom drivers + 2 dedicated up-firing drivers |
| Sonos Beam Ultra audio format | True 7.1.2 Dolby Atmos |
| Sonos 27 app availability | Google Play and Apple App Store from 8 September onwards |
| Product availability (Malaysia) | 29 September onwards |
What Is the Sonos Ace Ultra?
The Sonos Ace Ultra is Sonos's second-generation over-ear wireless headphones, announced approximately two years after the brand's first-ever headphones, the Sonos Ace. The headphones deliver up to 35 hours of total listening time with active noise cancellation (ANC) enabled, which is five hours longer than the original Ace, and offer twice the ANC performance.
The improved ANC performance is attributed to two additional microphones and new earpads designed to enhance passive noise isolation. The Ace Ultra also introduces a new 8-band EQ for deeper audio customization. Sonos states that the Ace Ultra is the first headphones from the brand built on its new Headphone Engine 2, which allows the headphones to connect directly to the Sonos System without requiring a phone to be in range. The Sonos Ace Ultra will be available in Malaysia from 29 September onwards and will retail for RM2,299 in four colorways: Black, White, Agave, and Sand.
The Sonos Ace Ultra provides 35 hours of battery life with ANC enabled, a five-hour improvement over the original Sonos Ace, and retails for RM2,299 in Malaysia.
What Is the Sonos Beam Ultra?
The Sonos Beam Ultra is a compact soundbar from Sonos that delivers true 7.1.2 Dolby Atmos audio. It retains the same compact form factor as the previous Beam Gen 2, which was reviewed in 2021, but upgrades the internal driver configuration to nine custom drivers plus two dedicated up-firing drivers.
Additional features include four levels of AI Speech Enhancement, which offers greater control over dialogue clarity, and Night Sound for late-night listening. The Sonos Beam Ultra will be available in Malaysia from 29 September onwards at a retail price of RM4,199.
The Sonos Beam Ultra achieves true 7.1.2 Dolby Atmos using nine custom drivers and two dedicated up-firing drivers, priced at RM4,199 in Malaysia.
What Is the Sonos 27 Operating System?
Sonos 27 is the audio brand's updated operating system and app, introducing a range of new features including 27voice, an AI assistant built for music and mood curation, and 27mcp, which allows listeners to connect to an AI assistant or agent of their choice, including OpenAI's ChatGPT.
"With this Sonos integration, people can ask ChatGPT to play music anywhere in their home from their phone or computer, without leaving the conversation they're having," Atty Eleti, product lead for ChatGPT Voice at OpenAI, said. "It's a simple way to stay in the moment, and we're excited to bring it to Sonos listeners around the world."
Atty Eleti, Product Lead for ChatGPT Voice at OpenAI
Sonos 27 will be downloadable via Google Play and the Apple App Store from 8 September onwards.
Sonos 27 introduces 27voice, an AI assistant for music and mood curation, and 27mcp, which enables integration with third-party AI assistants such as OpenAI's ChatGPT.
Who Is This For?
The Sonos Ace Ultra is designed for consumers seeking premium wireless headphones with extended battery life and enhanced ANC performance. The Sonos Beam Ultra targets home theater enthusiasts who want a compact soundbar with immersive Dolby Atmos audio. The Sonos 27 OS serves existing Sonos users who want AI-powered music control and integration with third-party AI assistants.
All three products are scheduled for availability in Malaysia from 29 September onwards, with the Sonos 27 app available for download from 8 September.
Common Questions
How much longer does the Sonos Ace Ultra battery last compared to the original Sonos Ace?
The Sonos Ace Ultra provides up to 35 hours of total listening time with ANC enabled, which is five hours longer than the original Sonos Ace.
What AI assistant integrations does Sonos 27 support?
Sonos 27 includes 27voice, Sonos's own AI assistant for music and mood curation, and 27mcp, which allows listeners to connect to an AI assistant of their choice, including OpenAI's ChatGPT.
When will the Sonos Ace Ultra and Beam Ultra be available in Malaysia?
Both the Sonos Ace Ultra and Sonos Beam Ultra will be available in Malaysia from 29 September onwards. The Ace Ultra retails for RM2,299, and the Beam Ultra retails for RM4,199.
Sources and Methodology
This article is based on the original reporting published by Lowyat.NET, titled "Sonos Launches New OS And Ultra Products," available at https://www.lowyat.net/2026/402867/sonos-launches-new-os-and-ultra-products/. The original article cites Sonos's official press release and the Sonos website as primary sources. All prices are listed in Malaysian Ringgit (RM) as reported in the source material. This article was last updated on September 5, 2026.