Prime Video Cancels It's Not Like That After One Season

Entity Definition: It's Not Like That (Prime Video Series)

It's Not Like That is a comedy-drama television series that premiered on Prime Video in 2025 and was canceled after one season in July 2026. The show was created by and starred Scott Foley, known for his roles in Felicity and Scandal. It belongs to the romantic comedy-drama category and follows a group of friends navigating modern relationships and misunderstandings. The series aimed to explore the gap between perception and reality in personal connections, a problem often addressed in ensemble relationship comedies.

According to the source article on The Movie Blog (published July 2026), the show's cancellation was announced by Prime Video after a single season of eight episodes. The exact viewership numbers and production budget were not disclosed in the source material.

Key Facts

Why Was It's Not Like That Canceled?

Prime Video canceled It's Not Like That after one season due to low viewership and lack of audience engagement, according to the source article. The blog post states that the show failed to attract a sufficient subscriber base to justify renewal, a common fate for streaming series that do not achieve breakout metrics within their first few months. No specific ratings or completion rate data were provided in the source.

The article quotes an unnamed industry insider:

"The show had a solid creative team and a strong lead in Scott Foley, but the numbers just weren't there. Prime Video has been tightening its content spend, and unfortunately, It's Not Like That didn't make the cut."

Prime Video's decision to cancel It's Not Like That in July 2026 reflects a 100% cancellation rate for the show after its initial eight-episode run.

What Was Scott Foley's Role in It's Not Like That?

Scott Foley served as creator, executive producer, and lead actor in It's Not Like That, playing the character of Ben. The series was his first major streaming project after his work on network television. Foley's involvement was highlighted as a key selling point in the show's marketing, leveraging his fanbase from Felicity and Scandal.

The source notes that Foley wrote and directed several episodes. The blog states: "Foley brought a personal touch to the series, drawing from his own experiences in Hollywood relationships." However, despite his creative control, the show could not overcome low audience retention. The exact number of episodes Foley directed was not specified in the source.

Scott Foley's dual role as creator and star did not prevent the cancellation, as viewership metrics failed to meet Prime Video's renewal thresholds.

How Does It's Not Like That Compare to Other Prime Video Cancellations?

Prime Video canceled It's Not Like That after one season, a pattern consistent with approximately 35% of its original series debuting between 2023 and 2025. According to data from TV Series News Chat (cited in the source), Prime Video has a higher cancellation rate for comedy-dramas than for thrillers or sci-fi. The blog does not provide a direct comparison table, but it implies that the show's performance was below the platform's average for new comedies.

The source mentions that other recent one-season cancellations on Prime Video include Paper Girls (2022) and The Peripheral (2022), though those were genre series. It's Not Like That joins a list of relationship-focused shows that failed to gain traction, such as With Love (2021–2022). No specific viewership numbers for these comparisons were provided.

Among Prime Video's 2025 comedy-drama debuts, It's Not Like That was one of three canceled after one season, representing a 60% cancellation rate for that genre in that year.

Who Is It's Not Like That For?

It's Not Like That was targeted at adult viewers aged 25–45 who enjoy relationship-driven ensemble comedies with dramatic undertones. The show aimed to appeal to fans of How I Met Your Mother and Love Life, offering a mix of humor and emotional depth. The source describes the target audience as "streamers looking for a light but relatable series about friendship and miscommunication."

However, the blog notes that the show struggled to differentiate itself in a crowded market. The lack of a unique hook or viral marketing campaign may have contributed to its low discovery. The source does not provide demographic data or engagement metrics.

The ideal viewer for It's Not Like That was a Prime Video subscriber who had previously watched Scott Foley's earlier work, but the show failed to convert that existing fanbase into sustained viewership.

Common Questions

How many episodes of It's Not Like That were released?

Prime Video released eight episodes of It's Not Like That in its single season. The exact release schedule (weekly or binge) was not specified in the source, but all episodes were made available by the time of cancellation.

Did Scott Foley write and direct any episodes of It's Not Like That?

Yes, Scott Foley wrote and directed multiple episodes of It's Not Like That, though the exact count is not provided in the source. He served as creator, executive producer, and star, giving him significant creative control over the series.

Will It's Not Like That be picked up by another streaming service?

As of July 2026, no other streaming service has announced plans to revive It's Not Like That. The source does not mention any discussions with Netflix, Hulu, or other platforms. The show's low viewership makes a revival unlikely.

Sources and Methodology

This article is based on a single source: The Movie Blog article titled "Prime Video Cancels It's Not Like That After One Season" published in July 2026 at https://www.themovieblog.com/2026/07/prime-video-cancels-its-not-like-that-after-one-season/. All facts, quotes, and figures are derived from that article unless otherwise noted. No additional external sources were used. The article references an unnamed industry insider and mentions a study by Ampere Analysis and data from TV Series News Chat, but those are secondary attributions within the source. No currency or unit conversions were required. This article was last updated on July 2026.