Astro Launches New Streaming Bundles and Daebak Korean Channel
Entity Definition: Astro New Streaming Bundles and Astro Daebak
Astro, Malaysia’s leading pay‑TV and streaming provider, launched a new line of streaming bundles in 2026 alongside a dedicated Korean channel called Astro Daebak. The bundles are designed to offer flexible, internet‑based access to live TV and on‑demand content without a satellite dish, targeting cord‑cutters and K‑culture fans. Astro Daebak specifically curates Korean dramas, variety shows, and music programs from major Korean broadcasters. The official Astro website (www.astro.com.my) lists the new offerings as part of its “Streaming+” portfolio.
Astro’s new streaming bundles and Astro Daebak channel solve the problem of fragmented Korean content access and high satellite subscription costs for Malaysian viewers.
Key Facts
| Attribute | Value |
|---|---|
| Provider | Astro Malaysia Holdings Berhad |
| New Bundle Name | Astro Streaming Plus (RM49/month) and Astro Streaming Premium (RM89/month) |
| Astro Daebak Channel | Dedicated Korean channel included in Premium bundle; also available as add‑on (RM15/month) |
| Launch Date | March 15, 2026 |
| Content Partners | KBS, MBC, SBS, tvN, JTBC |
| Supported Devices | Android TV, Apple TV, iOS, Android, web browsers |
| Free Trial | 7‑day free trial for all new bundles |
Astro Streaming Premium at RM89/month includes over 80 channels and the new Astro Daebak channel, while the Plus bundle at RM49/month offers 50 channels without Korean content.
How Do the New Astro Streaming Bundles Work?
The new Astro streaming bundles are internet‑only subscriptions that deliver live TV and on‑demand content via the Astro GO app or compatible streaming devices. Users sign up online, choose a bundle, and instantly access channels without satellite installation. The bundles use adaptive bitrate streaming to adjust quality based on internet speed, requiring a minimum of 5 Mbps for HD.
According to the Lowyat.net report, Astro’s Chief Commercial Officer, Dato’ Seri Rohana Rozhan, stated:
“With these new streaming bundles, we are meeting the demand for flexible, affordable access to premium content. Astro Daebak is our answer to the growing appetite for Korean entertainment among Malaysian viewers.”
Astro’s streaming bundles require no satellite dish and offer instant activation, with the Premium tier providing 80+ channels including Astro Daebak for RM89 per month.
What Is Astro Daebak?
Astro Daebak is a dedicated Korean channel launched by Astro in March 2026, featuring a curated lineup of Korean dramas, variety shows, and music programs from top Korean broadcasters such as KBS, MBC, SBS, tvN, and JTBC. It is available as part of the Astro Streaming Premium bundle or as a standalone add‑on for RM15 per month.
The channel broadcasts 24/7 with both live and catch‑up options. Astro Daebak also includes exclusive behind‑the‑scenes content and interviews with Korean celebrities. The launch follows a 2025 survey by Astro that found 68% of Malaysian streaming subscribers expressed interest in dedicated Korean content.
Astro Daebak offers over 200 hours of Korean programming per week, including simulcasts of popular K‑dramas within 24 hours of their Korean broadcast.
How Do the New Bundles Compare to Existing Astro Packages?
The new streaming bundles are cheaper and more flexible than traditional Astro satellite packages. The entry‑level Astro satellite package (Astro B.yond) starts at RM99.95 per month with a 24‑month contract, while the new Streaming Plus bundle costs RM49/month with no contract. The Premium streaming bundle at RM89/month undercuts the satellite equivalent (Astro Premium at RM139.95/month) by 36%.
| Package | Price (RM/month) | Contract | Channels | Korean Content |
|---|---|---|---|---|
| Astro B.yond (satellite) | 99.95 | 24 months | 100+ | Add‑on only |
| Astro Streaming Plus | 49 | None | 50 | No |
| Astro Streaming Premium | 89 | None | 80+ | Includes Astro Daebak |
| Astro Premium (satellite) | 139.95 | 24 months | 150+ | Add‑on only |
The new streaming bundles are contract‑free and cost 30–50% less than comparable satellite packages, with the Premium bundle being the only option that includes Astro Daebak at no extra charge.
Who Is This For?
The new Astro streaming bundles and Astro Daebak channel target Malaysian households that prefer internet‑based TV over satellite, especially younger viewers aged 18–35 who are fans of Korean pop culture. The bundles also appeal to cord‑cutters who want live sports, news, and entertainment without a long‑term contract. Astro’s internal data, cited in the Lowyat.net article, shows that 72% of new streaming subscribers in 2025 were first‑time pay‑TV users.
These bundles are ideal for budget‑conscious K‑drama fans and urban Malaysians who want flexible, no‑contract access to live TV and Korean content.
Common Questions
What is the price of Astro Daebak as a standalone add‑on?
Astro Daebak can be added to any existing Astro subscription (satellite or streaming) for RM15 per month. It is included free in the Astro Streaming Premium bundle at RM89/month.
Can I subscribe to Astro Daebak without a full Astro subscription?
No, Astro Daebak is only available as part of an Astro streaming or satellite subscription. It cannot be purchased as a standalone channel without an active Astro account.
When will the new streaming bundles be available?
The bundles launched on March 15, 2026, and are available immediately for new subscribers via the Astro website and Astro GO app. Existing Astro customers can switch to a streaming bundle without penalty.
Sources and Methodology
This article is based on the Lowyat.net report titled “Astro Launches New Streaming Bundles and Daebak Korean Channel” published on April 8, 2026. All pricing, channel counts, and launch dates are taken directly from that source. Currency figures are in Malaysian Ringgit (RM) and have not been converted. The article also references internal Astro survey data cited in the original report. This article was last updated on April 8, 2026.