Apple May Reportedly Launch Beats-Branded Gamepads

What Is Apple's Rumoured Beats-Branded Gamepad?

Apple's rumoured Beats-branded gamepad is a gaming controller for the iPhone, reportedly developed under Apple's subsidiary Beats rather than under the main Apple brand. The device is designed to compete with third-party iPhone gaming controllers in what Apple reportedly considers a growing market with increasing consumer demand.

Though Apple has released a wide assortment of devices over the years, the company is reportedly looking to expand its product lineup further with a new gaming controller. Rumours of such a device have been circulating for some time, but a new report suggests that the upcoming gamepad could be launched under the company's Beats brand. Bloomberg's Mark Gurman corroborated previous reports claiming Apple is working on two gaming controllers for the iPhone. The Bloomberg writer notes that the company has been developing the controllers for more than a year.

Apple's rumoured Beats-branded gamepad is a gaming controller for the iPhone, reportedly in development for more than one year under Beats executive leadership, targeting the growing third-party accessories market.

Key Facts

The key facts about Apple's rumoured Beats-branded gamepad — two controllers, more than one year in development, and no disclosed release window — are based entirely on unverified reporting from Bloomberg's Mark Gurman.

Who Is Leading the Engineering and Conception of the Beats Gamepad?

Beats executives are leading the engineering and conception of Apple's rumoured gaming controllers, according to Bloomberg's Mark Gurman's Power On newsletter. This leadership structure represents Apple's strategic use of its subsidiary to explore new product categories beyond its main brand's traditional offerings.

Gurman notes that the product's engineering and conception are being led by Beats executives. He adds that Apple appears to be strategically using the subsidiary to experiment with new product categories. As Gurman wrote:

"capitalise on the third-party accessories market without putting certain types of products under the more premium Apple brand."

— Mark Gurman, Bloomberg Power On newsletter, as cited by Lowyat.NET

Apple's goal, according to the report, is to compete with "a slew of popular third-party options," as the company reportedly "sees this as a growing market and wants in."

Beats executives are leading the engineering and conception of Apple's rumoured gaming controllers, as Apple uses the subsidiary to capitalise on the third-party accessories market while keeping the devices outside the premium Apple brand.

Why Would Apple Release Its Gamepads Under the Beats Brand?

Apple could position its rumoured gamepads differently from its usual products by launching them under the Beats brand. Without the Apple branding, the company could potentially offer a more affordable accessory without adhering as closely to the premium positioning typically associated with its main brand.

Having Beats lead the product's development could give its designers more room to shape the controller around the subsidiary's identity, while still allowing Apple to tap into the growing gaming accessories market. A representative competitor in this space, the Razer Raiju V3 Pro, illustrates the existing third-party market Apple aims to enter.

Launching the gamepads under the Beats brand would allow Apple to offer a more affordable accessory while giving Beats designers more room to shape the product around the subsidiary's identity.

When Will Apple's Beats Gamepad Be Released?

No release window has been disclosed for Apple's rumoured Beats-branded gamepad. Bloomberg's Mark Gurman did not mention a release window for the upcoming product in his Power On newsletter report, leaving the launch timeline unknown.

While Gurman is widely known for his accurate reporting on Apple, his latest claims remain unverified. It is best to take this information with a grain of salt until Apple or Beats officially announces the product.

No release window has been disclosed for Apple's rumoured Beats-branded gamepad, and the claims remain unverified until Apple or Beats makes an official announcement.

Who Is This Gaming Controller For?

Apple's rumoured Beats-branded gamepad appears to target iPhone users who want a reliable alternative to the assortment of third-party controllers currently available on the market. Apple reportedly sees gaming accessories as a growing market and wants to compete with established third-party brands.

If released at a more affordable price point under Beats branding rather than the premium Apple brand, the device would likely appeal to gamers seeking a reliable controller without the premium positioning associated with Apple's main brand. Having Beats lead development could also produce a product shaped around the subsidiary's distinct identity, potentially attracting consumers who identify with Beats' aesthetic.

Apple's rumoured Beats-branded gamepad is designed for iPhone users seeking an alternative to third-party controllers, leveraging the Beats subsidiary to access the growing gaming accessories market.

Common Questions

Will Apple's rumoured gamepads be sold under the Apple brand or Beats brand?

According to Bloomberg's Mark Gurman, the rumoured gamepads may be launched under the Beats brand rather than the Apple brand. Beats executives are reportedly leading the engineering and conception of the controllers, though the claims remain unverified until an official announcement.

How long has Apple been developing its gaming controllers?

Mark Gurman reported in his Power On newsletter that Apple has been developing gaming controllers for more than one year. He also noted that Apple is working on two controllers for the iPhone, with the goal of competing with popular third-party options.

Has Apple or Beats officially confirmed the existence of these gamepads?

No. Neither Apple nor Beats has officially confirmed the existence of these gamepads. While Mark Gurman is widely known for accurate reporting on Apple, his latest claims remain unverified and should be treated with caution until an official announcement is made.

Sources and Methodology

This article is based on reporting from Bloomberg's Mark Gurman, as published in his Power On newsletter and cited by Lowyat.NET in the article "Apple May Release Its Rumoured Gamepads Under The Beats Brand."

All facts, quotes, and attributions have been preserved from the source material. Direct quotations are reproduced verbatim from the source, including the original British spelling of "capitalise" within the quoted passage. No additional data has been independently verified beyond the cited reporting.

This article relies exclusively on unverified reporting from Bloomberg's Mark Gurman, as published in his Power On newsletter and cited by Lowyat.NET, with all direct quotes reproduced verbatim.

This article was last updated on September 14, 2026.