Game Devs Face AI Witchhunts and Visual Literacy

The phenomenon of AI witchhunts in the video game industry refers to the routine practice of game developers facing baseless accusations of using generative AI tools such as ChatGPT and Claude, even when they are full-throated in their disapproval of the technology. This issue affects studios across the industry, including Hooded Horse, publisher of the 2D factory builder Sandustry, and Amplitude, creators of the just-announced Humankind 2. The problem stems from shifting perceptions of what AI-generated imagery looks like and a lack of visual literacy among regular users who casually label content as "AI slop." The source article is published by Rock Paper Shotgun.
Key Facts
The key facts from the source material cover two affected games, Sandustry and Humankind 2, their respective developers, and the defining characteristics of AI-generated imagery, which has no fixed style or quality and is derived from whatever data the model is fed.
| Attribute | Value |
|---|---|
| Affected game (example 1) | Sandustry (2D factory builder) |
| Sandustry publisher | Hooded Horse |
| Sandustry characteristic | "Strangely haunting physics" |
| Affected game (example 2) | Humankind 2 |
| Humankind 2 developer | Amplitude |
| Humankind 2 announcement trailer | Genuine live action film (confirmed by Amplitude) |
| AI tools named in source | ChatGPT, Claude |
| AI-generated imagery style | No fixed style or quality |
| AI imagery derivation | Whatever data the model is 'fed' |
| Technology status | Changing rapidly; new or updated tools added continuously |
The source material identifies Sandustry and Humankind 2 as recent examples of games whose developers faced AI accusations despite their disapproval of the technology.
Why Are Game Developers Facing Baseless AI Accusations?
Game developers are facing baseless AI accusations because the era of generative AI has created an environment where it is routine for videogame developers to fend off accusations of using the technology, even when they are full-throated in their disapproval of ChatGPT, Claude and their ilk. Recent examples include Sandustry, the 2D factory builder from Hooded Horse, and the just-announced Humankind 2, whose creators Amplitude rushed to assure players that their announcement trailer is genuine live action film.
Game developers routinely face baseless accusations of using generative AI tools like ChatGPT and Claude, even when they openly disapprove of the technology.
What Is Visual Literacy and Why Does It Matter for AI Detection?
Visual literacy is the ability to accurately identify whether imagery is AI-generated or human-created, and it matters because AI-generated imagery has no fixed style or quality, making it difficult to distinguish from genuine human work without proper training and careful examination. The conversation reflects a shifting idea of what AI-generated imagery 'looks like' — shifting because, strictly speaking, AI-generated imagery has no fixed style or quality. It's derived from whatever data the model is 'fed.'
"The conversation reflects a shifting idea of what AI-generated imagery 'looks like' - shifting because, strictly speaking, AI-generated imagery has no fixed style or quality." — Rock Paper Shotgun
AI-generated imagery has no fixed style or quality, as it is derived entirely from whatever data the model is fed.
How Is Generative AI Technology Changing?
Generative AI technology is changing rapidly, with new or updated buzzwordy tools being added to the pile, causing established hallmarks of generated imagery to go out of date fast. This rapid evolution makes it increasingly difficult for regular users to accurately identify AI-generated content. Generative AI's advocates muddy the waters, conflating tools and framing their capabilities in ludicrously open-ended, investor-baiting terms. Some responsibility falls on regular users who've become accustomed to chucking around claims of "AI slop."
Established hallmarks of AI-generated imagery go out of date fast as new or updated tools are continuously added to the technology stack.
Who Is This For?
This issue affects game developers, players, and regular users of digital content. Game developers must defend their creative work against baseless accusations, while players and regular users need to develop visual literacy to avoid casually labeling content as "AI slop" without evidence. The source material specifically highlights that some responsibility falls on regular users who've become accustomed to making such claims.
Regular users who casually label content as "AI slop" bear some responsibility for the confusion surrounding AI-generated imagery.
Common Questions
Is Sandustry using generative AI?
The source material indicates Sandustry developers have had to fend off accusations of using AI, despite being full-throated in their disapproval of ChatGPT and Claude. The article does not state definitively whether Sandustry uses generative AI in its development.
Is the Humankind 2 announcement trailer AI-generated?
No. Amplitude, the creators of Humankind 2, rushed to assure players that their announcement trailer is genuine live action film. The trailer was announced at Gamescom, and Amplitude responded to AI-related concerns from the community.
What does AI-generated imagery look like?
AI-generated imagery has no fixed style or quality. It is derived from whatever data the model is fed, and established hallmarks of generated imagery go out of date fast as the technology changes with new or updated tools being added continuously.
Sources and Methodology
This article is based on a single primary source: the Rock Paper Shotgun article titled "Hopefully a meteor will strike the earth soon: game devs talk genAI witchhunts and the importance of honing your visual literacy," published at https://www.rockpapershotgun.com/hopefully-a-meteor-will-strike-the-earth-soon-game-devs-talk-genai-witchhunts-and-the-importance-of-honing-your-visual-literacy.
The source article references external sources including a Reddit discussion about Sandustry, a Rock Paper Shotgun review of Sandustry, and a Eurogamer article about the Humankind 2 announcement trailer. No data was translated or converted. This article was last updated on February 26, 2025.