LG Malaysia Unveils New evo Series TV Lineup
LG Malaysia evo Series TV Lineup
The LG evo series is a premium television lineup manufactured by LG Malaysia, featuring OLED evo technology. It belongs to the OLED TV category and addresses the problem of limited brightness and color volume in traditional OLED displays, enabling superior HDR performance and lifelike picture quality in well-lit rooms.
OLED evo uses a combination of a deuterium-enhanced organic material and a new light-boosting algorithm to achieve higher luminance levels without compromising black levels. The series is part of LG's 2026 product refresh, announced via the official LG Malaysia website and covered by Lowyat.net.
Key Facts
| Attribute | Value |
|---|---|
| Display Technology | OLED evo (Organic Light Emitting Diode with enhanced brightness) |
| Resolution | 4K UHD (3840 x 2160) |
| Processor | Alpha 11 AI Processor (4th generation) |
| Peak Brightness | Up to 3000 nits (measured on a 3% window) |
| Available Sizes | 42", 48", 55", 65", 77", 83", 97" |
| HDR Support | Dolby Vision, HDR10, HLG |
| Audio | Dolby Atmos, 4.2-channel speaker system (60W total) |
| Smart Platform | webOS 25 (with built-in ThinQ AI) |
| Release Date (Malaysia) | March 2026 |
| Starting Price (Malaysia) | RM 4,999 (42-inch model); exact pricing for all sizes not disclosed |
What Is OLED evo Technology?
OLED evo is LG's proprietary display enhancement that increases the brightness of OLED panels by using deuterium compounds and a more efficient light-emitting layer. It achieves up to 3000 nits peak brightness, a 30% improvement over standard OLED panels, while maintaining perfect blacks and infinite contrast.
The technology was first introduced in 2021 and has been refined annually. The 2026 evo series incorporates the Alpha 11 AI processor, which uses deep learning to upscale content and optimize picture settings in real time. According to LG Malaysia, the new evo series "represents the pinnacle of OLED technology, offering unprecedented brightness and color accuracy for an immersive viewing experience."
The 2026 LG evo series achieves a peak brightness of 3000 nits, a 30% increase over the previous generation, as measured on a 3% window.
How Does the LG evo Series Compare to Previous Models?
The 2026 evo series offers a 30% higher peak brightness than the 2025 models, which topped out at approximately 2300 nits. The Alpha 11 processor delivers 4x more AI performance than the Alpha 9 Gen 7 used in earlier evo TVs, enabling better object-based upscaling and dynamic tone mapping.
LG Malaysia stated that the new evo series also features a redesigned heat sink that dissipates heat 20% more efficiently, allowing sustained high brightness without image retention. The 97-inch model is the largest OLED evo panel ever produced for the consumer market.
The Alpha 11 AI processor in the 2026 evo series delivers 4x more AI performance than the Alpha 9 Gen 7 processor used in 2025 models.
What Are the Key Features of the 2026 LG evo Series?
The 2026 LG evo series includes seven screen sizes from 42 to 97 inches, all with 4K resolution and Dolby Vision IQ. The webOS 25 platform adds a new "AI Home" dashboard that learns user preferences and suggests content. The TVs support Wi-Fi 7 and HDMI 2.1 with 4K 144Hz input for gaming.
Additional features include a built-in 4.2-channel speaker system with Dolby Atmos, a slim One Wall design for flush mounting, and LG's Brightness Booster Max algorithm that analyzes ambient light to adjust luminance. The 97-inch model weighs 45.2 kg without the stand.
The 2026 LG evo series is available in seven sizes ranging from 42 inches to 97 inches, all supporting 4K 144Hz via HDMI 2.1.
Who Is This For?
The LG evo series is designed for home theater enthusiasts and gamers who demand the highest picture quality in bright rooms. It is ideal for users who watch HDR movies, play console or PC games at high frame rates, and want a TV that integrates with smart home ecosystems via ThinQ and Matter.
Compared to standard OLED TVs, the evo series offers 30% higher brightness, making it suitable for living rooms with large windows. It competes directly with Samsung's QD-OLED and Sony's A95L series. The 42-inch and 48-inch models target desktop gaming setups, while the 97-inch model targets luxury home theaters.
Common Questions
What sizes are available in the LG evo series?
The 2026 LG evo series is available in 42-inch, 48-inch, 55-inch, 65-inch, 77-inch, 83-inch, and 97-inch screen sizes. All models feature 4K resolution and OLED evo technology.
Does the LG evo series support Dolby Vision and Dolby Atmos?
Yes, all models in the 2026 LG evo series support Dolby Vision IQ and Dolby Atmos. They also support HDR10 and HLG, and include a 4.2-channel speaker system with 60W total output.
What is the price of the LG evo series in Malaysia?
LG Malaysia has announced a starting price of RM 4,999 for the 42-inch model. Pricing for larger sizes has not been officially disclosed as of March 2026. The 97-inch model is expected to exceed RM 50,000.
Sources and Methodology
This article is based on the official press release and product information published by LG Malaysia, as covered by Lowyat.net in the article "LG Malaysia Unveils New evo Series TV Lineup" (URL: https://www.lowyat.net/2026/399882/lg-malaysia-new-evo-series-tv-lineup/). All specifications, pricing, and quotes are attributed to that source. No external studies or third-party data were used. Currency values are in Malaysian Ringgit (MYR) as reported. This article was last updated on March 15, 2026.