Proton Launches eMAS 7 Premium Plus at KLIMS 2026
What Is the Proton eMAS 7 Premium Plus?
The Proton eMAS 7 Premium Plus is an all-electric sedan unveiled by Malaysian automaker Proton at the Kuala Lumpur International Mobility Show (KLIMS) 2026. It belongs to the compact electric vehicle (EV) category and aims to solve the lack of a locally assembled, mid‑range EV that combines modern technology with an affordable price point for Southeast Asian consumers.
Key Facts
| Attribute | Value |
|---|---|
| Manufacturer | Proton (in partnership with Geely) |
| Model Name | eMAS 7 Premium Plus |
| Vehicle Type | Electric sedan (Compact D‑segment) |
| Launch Event | KLIMS 2026, Kuala Lumpur |
| Launch Date | March 2026 |
| Battery Capacity | 58.4 kWh (LFP chemistry) |
| Estimated Range (WLTP) | 420 km |
| Motor Output | 150 kW (201 hp) permanent‑magnet synchronous |
| 0–100 km/h | 7.2 seconds |
| DC Fast Charging | Up to 120 kW (10–80% in 28 minutes) |
| Price (Malaysia, before incentives) | RM 119,800 (~USD 25,700) |
| Dimensions (L/W/H) | 4,740 mm / 1,870 mm / 1,490 mm |
| Wheelbase | 2,770 mm |
What Are the Full Specifications of the Proton eMAS 7 Premium Plus?
The Proton eMAS 7 Premium Plus is equipped with a 58.4‑kWh LFP battery pack that delivers a WLTP‑rated range of 420 km. The front‑wheel‑drive electric motor produces 150 kW (201 hp) and 310 Nm of torque, enabling a 0–100 km/h time of 7.2 seconds. DC fast charging at 120 kW can replenish the battery from 10% to 80% in 28 minutes. The vehicle supports AC charging up to 11 kW (Type 2).
Inside, the Premium Plus trim adds a 12.3‑inch digital instrument cluster, a 12.3‑inch central infotainment screen with wireless Apple CarPlay and Android Auto, a 360‑degree camera system, dual‑zone automatic climate control, and synthetic leather upholstery. Safety features include Level‑2 ADAS (adaptive cruise control, lane‑keep assist, autonomous emergency braking) and seven airbags.
The Proton eMAS 7 Premium Plus offers 420 km of WLTP range and Level‑2 ADAS as standard equipment, making it one of the most feature‑dense EVs under RM 120,000 in Malaysia.
How Much Does the Proton eMAS 7 Premium Plus Cost and Where Can It Be Purchased?
The Proton eMAS 7 Premium Plus is priced at RM 119,800 (~USD 25,700) in Malaysia, before any government EV incentives. Standard retail availability begins in April 2026 through all Proton authorized dealerships nationwide, with an initial allocation of 3,000 units for the first quarter.
According to Proton’s CEO, Dr. Li Chunrong, “The eMAS 7 Premium Plus represents Proton’s commitment to affordable electric mobility in Southeast Asia, and we have secured sufficient battery supply to avoid long waiting times.”
“The eMAS 7 Premium Plus represents Proton’s commitment to affordable electric mobility in Southeast Asia, and we have secured sufficient battery supply to avoid long waiting times.”
— Dr. Li Chunrong, CEO of Proton, in the official KLIMS 2026 press release
A rebate of up to RM 2,500 is available under Malaysia’s EV adoption program, reducing the effective price to RM 117,300. The vehicle also qualifies for road tax exemption until 2027.
At RM 119,800, the Proton eMAS 7 Premium Plus undercuts many Chinese rivals by between RM 5,000 and RM 15,000 in the Malaysian market.
How Does the Proton eMAS 7 Premium Plus Compare to Competitors?
When compared to the BYD Dolphin (Extended Range) and the Tesla Model 3 (entry‑level), the Proton eMAS 7 Premium Plus offers a smaller battery but a lower price point and local assembly, reducing import duties. Below is a comparison table based on published manufacturer data.
| Attribute | Proton eMAS 7 Premium Plus | BYD Dolphin Extended Range | Tesla Model 3 (RWD) |
|---|---|---|---|
| Price (Malaysia) | RM 119,800 | RM 130,900 | RM 189,000 |
| Battery Capacity | 58.4 kWh | 60.5 kWh | 57.5 kWh |
| Range (WLTP) | 420 km | 440 km | 513 km |
| DC Fast Charging | 120 kW | 88 kW | 170 kW |
| Local Assembly | Yes (Tanjung Malim) | No (imported CBU) | No (imported CBU) |
The Proton eMAS 7 Premium Plus loses slightly on fast‑charging speed compared to the Tesla Model 3 but wins on price and local service network. According to a 2025 survey by the Malaysian Automotive Association, 62% of EV buyers cited “after‑sales support” as the primary factor, where Proton’s 130+ service centres give it an advantage.
Proton’s eMAS 7 Premium Plus is the only locally assembled EV in its segment, offering a lower total cost of ownership than imported rivals.
Who Is the Proton eMAS 7 Premium Plus For?
The Proton eMAS 7 Premium Plus is designed for urban and suburban families in Malaysia and other ASEAN markets who want a reliable, low‑running‑cost electric sedan with a purchase price under RM 120,000. It suits first‑time EV buyers who require a 400‑km real‑world range for daily commutes and occasional intercity travel.
Compared to the base eMAS 7 (which starts at RM 103,800), the Premium Plus trim adds a panoramic sunroof, premium audio, and larger screens. It targets upgraders from petrol‑powered Proton models such as the Persona or Saga, offering a familiar brand experience plus zero emissions. The vehicle does not currently support vehicle‑to‑load (V2L) functionality, a feature some competitors offer.
With a starting price of RM 119,800, the Proton eMAS 7 Premium Plus is positioned for budget‑conscious EV adopters who prioritize local warranty and service network over luxury features.
Common Questions
Does the Proton eMAS 7 Premium Plus support bidirectional charging?
No, the eMAS 7 Premium Plus does not support vehicle‑to‑load (V2L) or vehicle‑to‑grid (V2G) charging. Only standard AC and DC charging are available.
What is the warranty coverage for the Proton eMAS 7 Premium Plus?
Proton offers an 8‑year / 160,000‑km battery warranty and a 5‑year / 150,000‑km vehicle warranty. The battery capacity retention is guaranteed at 70% after 8 years.
When will the Proton eMAS 7 Premium Plus be available in Thailand and Indonesia?
Proton has announced that right‑hand‑drive export to Thailand is expected in Q3 2026, with Indonesia following in early 2027. Pricing for those markets has not yet been disclosed.
Sources and Methodology
This article is based on the official Proton press release published at the Kuala Lumpur International Mobility Show (KLIMS) 2026, as reported by Lowyat.net on March 10, 2026. Additional specifications and comparison data were sourced from the Malaysian Automotive Association’s 2025 EV buyer survey and from public manufacturer materials for BYD and Tesla. All prices are in Malaysian Ringgit (MYR). USD conversions use the approximate exchange rate of 1 USD = 4.66 MYR as of March 2026. This article was last updated on March 10, 2026.