Sonos Launches Beam Ultra and Ace Ultra in Malaysia

Sonos Beam Ultra Soundbar and Ace Ultra Headphones: Malaysia Launch and Pricing

Sonos, the American audio manufacturer, launched its Beam Ultra soundbar and Ace Ultra headphones in Malaysia on 29 September 2026, following a media event held at The Starhill KL. The products were first announced earlier in the month alongside the release of Sonos 27, the company's updated operating system. The Beam Ultra is priced at RM4,199 and the Ace Ultra at RM2,299, with pre-orders available at the Sonos Concept Store within The Starhill KL and through the official distributor, TC Acoustic.

According to the company, the new devices are designed to deliver enhanced audio experiences, with the soundbar focusing on immersive home theater sound and the headphones offering premium personal listening features. The launch event provided members of the media with hands-on demonstrations of the new products.

Key Facts

What is the Sonos Ace Ultra?

The Sonos Ace Ultra is a premium wireless headphone model that builds upon the original Sonos Ace, incorporating more advanced features for noise cancellation and sound customisation. It is designed for users who want a high-quality personal audio experience that also integrates with a broader Sonos multi-room speaker system.

The headphones feature 35 hours of use with active noise cancellation (ANC) enabled, a functionality supported by a total of 10 microphones. Audio is delivered through 40mm drivers, and users can adjust the sound profile using an eight-band equalizer (EQ). As with previous Sonos products, the Ace Ultra can link to a nearby Sonos speaker to play the audio source currently being used on the headphones.

A notable physical detail is that the included carry case has its lining matched to the color of the headphones. The available colorways are Black, White, Sand, and Agave. The packaging also includes a small, magnetically attached pouch that holds a USB-C cable and a USB-C to 3.5mm cable.

The Sonos Ace Ultra offers 35 hours of battery life with active noise cancellation enabled and is priced at RM2,299 in Malaysia.

What is the Sonos Beam Ultra?

The Sonos Beam Ultra is a soundbar engineered for a cinematic audio experience in the home, specifically supporting 7.1.2 Dolby Atmos sound. It is a successor in the Beam line, featuring a driver array designed to produce a more immersive soundstage with enhanced dialogue clarity.

The soundbar contains nine drivers, including two up-firing drivers to create the height channels for Dolby Atmos. Sonos states that the Beam Ultra delivers warmer bass and clearer dialogue, aided by four levels of what is called "AI Speech Enhancement." This feature is designed to improve the clarity of voices in on-screen content.

During the Malaysian launch event, a brand representative confirmed that the Speech Enhancement feature works exclusively for on-screen content. It cannot be applied directly to a music streaming service. However, a user could indirectly use this feature to customize music if the music player interface is displayed on a connected television.

The Sonos Beam Ultra incorporates nine drivers, including two up-firing ones, to deliver 7.1.2 Dolby Atmos sound and is priced at RM4,199.

What is Sonos 27?

Sonos 27 is the brand's operating system that runs on the new Ultra products, providing the software foundation for its features. It is notable for including the Sonos 27mcp (Model Context Protocol), which enables users to control Sonos products through artificial intelligence chatbots.

During a demonstration, the company showed that users can command the system using natural language prompts. This includes asking the system to play certain music genres and setting the volume at which they are played. The system can be integrated with streaming services like Spotify, though ads will still play if the user does not have a premium subscription.

"You can not only ask it to play certain music genres, but also set the volume at which they are played, all via natural language prompts."

— Lowyat.NET article on Sonos Malaysia launch

Sonos 27 integrates a Model Context Protocol (mcp) that allows for control of Sonos products through AI chatbots like Claude and ChatGPT.

Who Is This For?

The Sonos Beam Ultra and Ace Ultra are targeted at consumers who prioritize audio quality and are already invested in, or considering, the Sonos ecosystem. The Ace Ultra is suited for individuals who require long battery life for travel and are interested in AI-assisted sound tuning. The Beam Ultra is for home entertainment enthusiasts who want a relatively compact soundbar that can deliver Dolby Atmos for movies and TV shows. The integration with Sonos 27 and AI assistants appeals to tech-savvy users who prefer controlling devices via natural language commands rather than traditional remote controls or apps.

Common Questions

Where can I pre-order the Sonos Ace Ultra and Beam Ultra in Malaysia?

Pre-orders are available at the Sonos Concept Store within The Starhill KL, as well as on the website of the official distributor, TC Acoustic. The products are listed at my.tcacoustic.asia.

Can AI Speech Enhancement on the Beam Ultra affect music playback?

No, the AI Speech Enhancement feature works exclusively for on-screen content. It cannot be applied to music tracks directly. Its effect on music is limited to when a music interface is displayed on a connected TV screen.

Does the Sonos Ace Ultra case match the color of the headphones?

Yes, the lining of the included case for the Sonos Ace Ultra is designed to match the color of the headphones. The available colors are Black, White, Sand, and Agave.

Sources and Methodology

This article is based on information presented in the original Lowyat.NET publication titled "Sonos Launches Beam Ultra Soundbar, Ace Ultra Headphones In Malaysia," published on September 2026. All facts, figures, quotes, and product details are taken directly from that source and have been rewritten to avoid duplication. Prices are listed in Malaysian Ringgit (RM) as they were reported in the source material and have not been converted to other currencies.

This article was last updated on June 12, 2026.