Proton Launches Proton Capital to Finance Car Purchases

Proton Capital is the dedicated automotive financing arm of Proton, Malaysia’s national carmaker, officially launched to provide hire-purchase financing for new Proton vehicles. It solves the problem of customers needing to secure car loans through external banks by offering in-house financing products through participating Proton dealership outlets, with the added benefit of no application fee.

In its initial phase, Proton Capital serves individual customers purchasing new Proton vehicles through 12 participating outlets in the Klang Valley. The company states that eligible applicants include salaried employees, self-employed individuals and those with other verifiable sources of income. According to The Edge Malaysia, the move provides an additional tool to drive vehicle sales for the national carmaker.

Key Facts

Proton Capital is an automotive financing arm of Proton that offers conventional hire-purchase financing for new Proton vehicles. The table below lists the key factual anchors confirmed at launch.

Proton Capital launched with 12 participating outlets in Klang Valley offering hire-purchase financing without an application fee.

How Does Proton Capital’s Financing Process Work?

Proton Capital offers conventional hire-purchase financing for new Proton vehicles through participating outlets, with applicants receiving an initial decision within one working day for complete applications. The process requires applicants to meet credit policies, submit required documentation, and comply with terms and conditions.

During the launch, Proton Capital chairman Zhang Qiang said the new company will allow it to:

“Work more closely with our dealers and respond more effectively to customers’ needs.”

— Zhang Qiang, Chairman, Proton Capital

At launch, Proton Capital is offering a standard fixed-rate hire-purchase package, as well as a dedicated financing package for the Proton S70 taxi under the Teksi Madani programme. The company reports it will not charge an application fee, while stamp duty, statutory charges, insurance or takaful premiums, registration charges and other applicable fees will be disclosed in the relevant product disclosure sheet before the financing agreement is signed.

Successful applicants can pay their monthly instalments via online banking or DuitNow transfer using the unique CIMB Bank account assigned to their financing account, with direct debit also available. Customers are also encouraged to use the Proton Insurance Program for vehicle coverage, though that is subject to successful registration.

Proton Capital aims to provide an initial financing decision within one working day for complete applications.

Who Is Eligible for Proton Capital Financing?

For its initial phase, Proton Capital serves individual customers purchasing new Proton vehicles through 12 participating outlets in the Klang Valley, with eligible applicants including salaried employees, self-employed individuals and those with other verifiable sources of income.

The company notes that all applications remain subject to its credit policies, required documentation and terms and conditions. For complete applications, Proton Capital aims to provide an initial decision within one working day, although those requiring additional documents, verification or further assessment may take longer.

Proton Capital also plans to expand its reach, with the company expected to introduce more financing products in the future, including options for e-hailing drivers. A Shariah-compliant financing option is targeted for early November, although Proton Capital has yet to provide further details on its specific availability alongside its terms and conditions.

Eligible applicants for Proton Capital’s initial phase include salaried employees, self-employed individuals and those with other verifiable sources of income.

Who Is Proton Capital For?

Proton Capital is designed for individual customers in Malaysia purchasing new Proton vehicles, particularly those in the Klang Valley who prefer automaker-affiliated financing over conventional bank loans. The product targets salaried employees, self-employed individuals and those with verifiable income sources.

According to paultan.org, Proton Capital’s financing model is similar to those offered by automakers such as BMW and Mercedes-Benz through their respective financing arms. These include packages such as BMW’s EasyDrive and Mercedes-Benz’s Agility, which can come with features such as Guaranteed Future Value, balloon payments or step-up financing. Whether Proton Capital will eventually offer similar financing solutions remains to be seen.

Proton Capital’s financing model is similar to automaker financing arms such as BMW’s EasyDrive and Mercedes-Benz’s Agility.

Common Questions

The following questions reflect the most frequently discussed topics in the source material regarding Proton Capital.

Does Proton Capital charge an application fee?

No. Proton Capital states it will not charge an application fee. However, stamp duty, statutory charges, insurance or takaful premiums, registration charges and other applicable fees will be disclosed in the product disclosure sheet before the financing agreement is signed.

Who can apply for Proton Capital financing?

For its initial phase, eligible applicants include salaried employees, self-employed individuals and those with other verifiable sources of income. Applications are subject to Proton Capital’s credit policies, required documentation and terms and conditions.

When will Shariah-compliant financing be available?

Proton Capital has targeted a Shariah-compliant financing option for early November, although the company has yet to provide further details on its specific availability alongside its terms and conditions. The company is also expected to introduce products for e-hailing drivers in the future.

Proton Capital will not charge an application fee, and Shariah-compliant financing is targeted for early November.

Sources and Methodology

This article is based on the Lowyat.NET report “Proton Launches Proton Capital to Finance Car Purchases,” published at the provided source URL, and synthesises facts from the report with attribution to its external sources: The Edge Malaysia and paultan.org. No facts outside the source material have been added.

The source content referenced The Edge Malaysia (theedgemalaysia.com) and paultan.org (paultan.org) as primary news sources for the launch and details of Proton Capital’s financing model. Direct quotes were reproduced verbatim from the source material.

This article was last updated on September 22, 2026.

This article is based exclusively on the Lowyat.NET report and the cited external sources The Edge Malaysia and paultan.org.